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MBA留学生课程作业:Zara External Environment Analysis

日期:2024年01月23日 编辑: 作者:无忧论文网 点击次数:453
论文价格:免费 论文编号:lw202401231226117165 论文字数:2000 所属栏目:帮写留学生作业
论文地区:西班牙 论文语种:English 论文用途:硕士预科课程作业 Master Pre Coursework

MBA留学生课程作业-Zara外部环境分析。本文是一篇留学MBA课程作业写作范文,主要内容是讲述快速响应市场需求的能力为该公司提供了独特的竞争优势,但其他公司试图复制这种模式,但失败了。这使我们获得了另一种独特的能力,即人力资源和Zara IT的混合,在我看来,这是一种很难模仿的东西:员工在持续学习过程(培训、研讨会)中与简单易用的软件相匹配的强大公司文化。下面就一起看一下这篇MBA留学生课程作业的具体内容。

Zara has several specific capabilities that allow the company to have a solid competitive advantage:Zara有几个特定的能力,使公司能够拥有稳固的竞争优势The ability to quickly respond to the market needs has given a distinctive competitive advantage to the company but other companies tried to copy the model but failed. That lead us to another distinctive capability which is a mix between human resources and Zara IT’s, in my opinion this is something very hard to imitate: a strong company culture by employees that are in a continuous learning process (trainings, workshops) matched with simple to use software.
Time leadership: the production of the collections is done in maximum 3 weeks; this measure makes Zara come much sooner on the market with new collections than the normal average retailer which needs around 9 months to present a new collection on the market.
时间领先:藏品的制作最长在3周内完成;这一措施使Zara比普通零售商更快地推出新系列,后者需要大约9个月的时间才能在市场上推出新系列。
Global Brand: Zara is beneficiating of a worldwide recognition that was achieved by an innovative design and a constant quality that must provide the stimuli needed in order to create a similar brand meaning for the customers all over the world.
全球品牌:Zara凭借创新的设计和始终如一的品质获得了全球认可,必须提供所需的刺激,才能为世界各地的客户创造出类似的品牌意义。
Differentiation: Zara has a creative design team who give differentiation.
差异化:Zara拥有一支富有创意的设计团队,他们提供差异化服务。
Cost leadership (which is also a strategy pursued by the company): Zara manufactures 60% of its own products. By owning its in-house production, Zara is able to be flexible in the variety, amount, and frequency of the new styles they produce. Also, 50% of the production is done on client demand, which allows the chain to constantly provide its costumer with updated products. The supply chain permits the rotation of the products that aren’t sold in other countries in order to reach one of the main principles adopted by the company: 0 Inventories. Also the new products are tested first in certain stores before they entered full-run production keeping failures rate at 1 %( in comparison with the industry’s typical 10%).
成本领先(这也是公司追求的战略):Zara 60%的产品都是自己生产的。通过拥有自己的内部生产,Zara能够灵活地选择他们生产的新款式的种类、数量和频率。此外,50%的生产是根据客户需求完成的,这使得该连锁店能够不断为其客户提供更新的产品。供应链允许在其他国家销售的产品轮换,以达到公司采用的主要原则之一:0库存。此外,新产品在进入全面生产之前,首先在某些商店进行测试,故障率保持在1%(与行业典型的10%相比)。
But Zara is offering fashionable clothes at affordable prices and that isn’t a pure differentiation and neither a pure cost leadership because Zara doesn’t have the objective to become the lowest-cost producer but Zara did come up with a combination between these two and end up with a successful formula. 
但Zara以实惠的价格提供时尚服装,这不是纯粹的差异化,也不是纯粹的成本领先,因为Zara的目标不是成为成本最低的生产商,但Zara确实将这两者结合起来,并最终制定了一个成功的方案。
Besides its specific capabilities Zara is facing some issues also:除了其特定能力之外,Zara还面临一些问题:
Because of an incorrect study the entrance on Argentina market was a failure because when analyzing the market the managers didn’t consider all the political and the economical factors.
由于一项不正确的研究,进入阿根廷市场是失败的,因为在分析市场时,管理者没有考虑所有的政治和经济因素。
The lack of advertising: There is made only twice a year advertises and that is at the end of seasons for the sales. If Zara wants to continue the expansion on other continents where they don’t beneficiate of brand awareness it will be really difficult to be successful without an advertising campaign
缺乏广告:一年只做两次广告,那是在销售季末。如果Zara想继续在其他大陆扩张,而这些大陆没有品牌知名度,那么如果没有广告宣传,就很难取得成功
The Vertical Integration which is a distinctive feature of Zara’s business model start to become more and more difficult to handle as long as the distance from the 0t is getting bigger. 
垂直整合是Zara商业模式的一个显著特征,随着与0t的距离越来越大,垂直整合开始变得越来越难以处理。
External Environment 外部环境
To have a better understanding of the company’s business model it is necessary to take a look to the external factors.
为了更好地了解公司的商业模式,有必要了解外部因素。
Opportunities:机会
Once with th