MBA留学生课程作业-Zara外部环境分析。本文是一篇留学MBA课程作业写作范文，主要内容是讲述快速响应市场需求的能力为该公司提供了独特的竞争优势，但其他公司试图复制这种模式，但失败了。这使我们获得了另一种独特的能力，即人力资源和Zara IT的混合，在我看来，这是一种很难模仿的东西：员工在持续学习过程（培训、研讨会）中与简单易用的软件相匹配的强大公司文化。下面就一起看一下这篇MBA留学生课程作业的具体内容。Zara has several specific capabilities that allow the company to have a solid competitive advantage:Zara有几个特定的能力，使公司能够拥有稳固的竞争优势The ability to quickly respond to the market needs has given a distinctive competitive advantage to the company but other companies tried to copy the model but failed. That lead us to another distinctive capability which is a mix between human resources and Zara IT’s, in my opinion this is something very hard to imitate: a strong company culture by employees that are in a continuous learning process (trainings, workshops) matched with simple to use software.
Time leadership: the production of the collections is done in maximum 3 weeks; this measure makes Zara come much sooner on the market with new collections than the normal average retailer which needs around 9 months to present a new collection on the market.
Global Brand: Zara is beneficiating of a worldwide recognition that was achieved by an innovative design and a constant quality that must provide the stimuli needed in order to create a similar brand meaning for the customers all over the world.
Differentiation: Zara has a creative design team who give differentiation.
Cost leadership (which is also a strategy pursued by the company): Zara manufactures 60% of its own products. By owning its in-house production, Zara is able to be flexible in the variety, amount, and frequency of the new styles they produce. Also, 50% of the production is done on client demand, which allows the chain to constantly provide its costumer with updated products. The supply chain permits the rotation of the products that aren’t sold in other countries in order to reach one of the main principles adopted by the company: 0 Inventories. Also the new products are tested first in certain stores before they entered full-run production keeping failures rate at 1 %( in comparison with the industry’s typical 10%).
But Zara is offering fashionable clothes at affordable prices and that isn’t a pure differentiation and neither a pure cost leadership because Zara doesn’t have the objective to become the lowest-cost producer but Zara did come up with a combination between these two and end up with a successful formula.
Besides its specific capabilities Zara is facing some issues also:除了其特定能力之外，Zara还面临一些问题：
Because of an incorrect study the entrance on Argentina market was a failure because when analyzing the market the managers didn’t consider all the political and the economical factors.
The lack of advertising: There is made only twice a year advertises and that is at the end of seasons for the sales. If Zara wants to continue the expansion on other continents where they don’t beneficiate of brand awareness it will be really difficult to be successful without an advertising campaign
The Vertical Integration which is a distinctive feature of Zara’s business model start to become more and more difficult to handle as long as the distance from the 0t is getting bigger.
External Environment 外部环境
To have a better understanding of the company’s business model it is necessary to take a look to the external factors.
Once with th