1.0 Introduction
NOKIA, as the father of bar phone, is the largest mobile phone manufacturer in the world. From 2001 to 2006, it won the prize of the most respected enterprise five times running in China. This title is judged by the economic observer newspaper. So NOKIA does achieve the biggest successful in the market of China. What is the real reason behind this success? This paper will focus on it through the relative analysis. This paper will first state the strategies that Nokia has used in expanding into China. Then based on the cultural implications, this paper will explain the advantages and disadvantages of each method. Following this, it is Nokia’s market strategies. In this part, it will be compared with the different countries and approaches. This part will also explain the culture impact on the choice of the marketing strategy. The last part of this paper is the recommendations and conclusions. Of course, this paper will not neglect the successful experience of Nokia in Europe market.
2.0 Situational Analysis
2.1 Methods of expansion
2.1.1 Expansion method one and its advantage & disadvantage
2.1.2 ............................
2.2 Marketing strategies
2.2.1 Strategies have been used
2.2.2........................
2.2.3 Different cultures affection on the strategies
2.3 Past successful experience in Europe Market
3.0 .......................
4.0 conclusion and recommendation
5.0 References
论文题目：Marketing Across Cultures
论文语种：英文
您的研究方向：经济
是否有数据处理要求：否
您的国家：英国
您的学校背景：
要求字数：２０００
论文用途：硕士课程论文 Master Assignment
